2/29/2012

GUESS Make Their London Fashion Week Debut

Moschino Cheap & Chic weren't the only international fashion brand that headed to London Fashion Week, this season. GUESS were also in town, but instead of holding a traditional runway show or presentation they went for a more creative approach, taking over the windows of the Trafalgar Hotel and styling a suite to look like the GUESS Girl's hotel room.


The suite was looking a little dishevelled after the GUESS Girl's wild night out in London. The Autumn/Winter 2012 collection was falling out of unpacked suitcases and there magazines, empty champagne glasses and un-finshed plates room service scattered around. 


The GUESS team weren't just in town to enjoy London Fashion Week though. This year the fashion brand turns 30, so it was also a bit of a birthday celebration. And I actually forgot how great vintage GUESS ads were until I was presented with a book filled with them. My all time favourite GUESS Girls have to be Drew Barrymore and Claudia Schiffer. Agree?


What do you make of GUESS' unconventional presentation? Are you a fan of the brand?

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1 COMMENTS:

  1. GUESS ist cool. I`ll have a look if I find hthe jenas from the right black/white pic. Looks nice!

    ReplyDelete

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